First National Health Campaign Starts Today!
Monday 5th October 2026
The first 2026/27 national health campaign starts today.
All pharmacies will need to participate in the campaign, which focuses on the expectation that pharmacy staff are treated with respect so they can undertake their professional practice safely, and in the best interest of both patients and the people working in our pharmacies.
How to meet the requirements of the campaign
Pharmacy owners must promote the campaign to the public during the campaign period, Monday 5th October 2026 to Sunday 25th October 2026 by promoting the campaign messages to the public, including any of the following:
- Displaying posters relating to the campaign topics at the pharmacy;
- Information on your pharmacy’s website; or
- Information posted on your pharmacy’s social media channels.
Pharmacy owners can use assets developed by NHS England here or CPE here.
Monday 5th October 2026



