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CPCS webinar now on-demand

Community pharmacy contractors can now access an online recording of our webinar about the new NHS Community Pharmacist Consultation Service (CPCS). Almost 500 people tuned in to yesterday’s webinar, co-hosted by Alastair Buxton, PSNC’s Director of NHS Services, and colleagues from NHS England and NHS Improvement (NHSE&I). During the webinar, the presenters explained how the...

24 hours ago

Public Health England distribute tool to aid conversations about ‘productive healthy ageing'

In a follow up from its guidance A Menu of Interventions for Productive Healthy Ageing, published in March 2019, Public Health England (PHE) has distributed* sets of cards which provide information to pharmacy teams on how to support older people to improve the quality of their lives. These cards are designed to guide conversations with...

1 day ago

CPCF Roadshow continues with London event

Following the announcement of a five-year deal on the Community Pharmacy Contractual Framework (CPCF), PSNC is holding a series of Sunday roadshow events for community pharmacists across England. The Roadshow continues this Sunday (22nd September) with an event being held in London, so there is not long left to secure a place. What the Roadshow...

1 day ago

Public Health (Promotion of Healthy Lifestyles)

Community pharmacy teams play an important role in improving people’s health and wellbeing and one of the ways that this is achieved is through public health campaigns and the promotion of healthy lifestyles.  Each year pharmacies are required participate in up to six public health campaigns at the request of NHS England.   

Pharmacists and their staff will pro-actively take part in and contribute to national/local campaigns for patients and general pharmacy visitors during the campaign period, including giving advice to people on the campaign issues. This advice may be supplemented by provision of written information and in-store displays. 

In addition, pharmacies are required undertake prescription-linked interventions on major areas of public health concern, such as encouraging smoking cessation.



Directed Public Health Campaigns 2019/20

NHS England has directed the six key campaigns for pharmacies across West Yorkshire to deliver as part of the NHS pharmaceutical terms of service in 2019. This requirement applies to all pharmacies including distance-selling pharmacies.  Resources to help you promote the campaigns will be freely available and some may be provided to the pharmacy as campaign packs. You may also participate in additional health promotion campaigns, as well as these six if you wish.
Public Health Campaign Calendar 2019/20

The 2019 campaigns calendar outlines the campaigns pharmacies must participate in.  This ‘1,2,3 guide’ (from Greater Manchester) explains how to sign up for free resources from Public Health England.


Training relevant to each of the campaign topics will be available through the Community Pharmacy West Yorkshire Virtual Outcomes training offer. This training is free to access for West Yorkshire pharmacy teams and can be accessed here.
CPPE has helpful resources to support pharmacy teams with delivery of the national public health campaigns agreed for 2019.  This information can be found in the document below.
CPPE Materials to Support Public Health Campaigns
Please send photos of your campaign displays to share the good work you do throughout the year with Community Pharmacy West Yorkshire, who will publish the best examples in the News Digest / HLP Facebook Page.  Email pictures etc to info@cpwy.org.



Community Pharmacy Campaigns: September and October 2019

The next community pharmacy public health campaigns are the Antimicrobial Resistance (AMR) campaign in September 2019, followed by Stoptober in October 2019.  These are part of the six directed campaigns for pharmacies across West Yorkshire to deliver as part of the NHS pharmaceutical terms of service in 2019. 

We have been informed that Public Health England (PHE) have agreed to provide and distribute the resources for these campaigns. 

Because the campaigns are taking place in consecutive months, PHE will deliver resources for both campaigns in one delivery. The packs will include briefing sheets tailored to community pharmacies, A4 posters for display in the pharmacy, and A5 leaflets and a dispenser for distribution to visitors to the pharmacy. The posters and leaflets will include messaging relevant to the campaigns in community pharmacy. The materials will be delivered in August 2019. We will share more information on these materials and distribution arrangements with you as it becomes available. 

If they wish to do so, pharmacies can also access additional resources from the PHE campaign resource centre. Additional resources available include a briefing video for healthcare professionals; printable A3 and A4 posters and A5 leaflets, and digital resources they can use on their own websites, digital screens, social media platforms etc.




Other National Public Health Campaigns

Below are some other campaigns that you may want to participate in. 

These campaigns also present an excellent opportunity for those of you with Healthy Living Pharmacy (HLP) status to maintain and develop your portfolio of evidence towards HLP accreditation.

Kirklees Back to School Summer Asthma Campaign 2019 

Kirklees Council and the CCGs in Kirklees are running a campaign this Summer to encourage parents/guardians of children with asthma to ensure their children keep using their asthma medication throughout the summer holidays and all year round.  There is a peak in child hospital attendances for asthma in September each year, which could be because some children experience fewer symptoms in the summer holidays and therefore do not take their asthma medication regularly.  This results in increased hospital attendances, causing anxiety for those involved, disruption to school attendance and increased pressure and cost to all parts of the health care system. 

The campaign seeks to remind parents/guardians that their children need to use their preventer medicine properly during the school holidays and that this will help to keep them well and to cope with common infections when they return to school or nursery in September. The campaign also reinforces other positive messages including recommending parents/guardians arrange their child’s annual  asthma review at their GP if it is overdue and also to make sure make sure their child has an up to date asthma management plan. 

As a local pharmacy anything you can do to reinforce these messages and help support the campaign would be very gratefully received. The CCG will shortly be sending some free Asthma UK campaign materials in the post for you to use in your pharmacy. 

More information can be found here: https://www.northkirkleesccg.nhs.uk/news/back-to-school-asthma-campaign-launched/ and https://www.greaterhuddersfieldccg.nhs.uk/back-to-school-asthma-campaign-launches-in-kirklees/.

If you would like further details please contact Sarah.Sowden2@northkirkleesccg.nhs.uk, North Kirklees Respiratory Lead, or michael.romagnoli@northkirkleesccg.nhs.uk, North Kirklees / Greater Huddersfield Project Manager, Joint Transformation Team.

West Yorkshire and Harrogate Local Maternity System: Information Booklet

The National Maternity Review, Better Births, recommended that there should be a real focus on choice and personalisation. As a result of this, the West Yorkshire and Harrogate Local Maternity System (WY&H LMS) have co-produced a booklet with women and families from WY&H which is called ‘My Journey Through Maternity Care’ outlining all the choices women can make throughout their pregnancy.


Leg Matters 

Legs Matter campaign is designed to get the nation thinking, talking about and taking action on leg and foot conditions, including non-healing wounds, varicose veins and oedema. The campaign is led by a coalition of eight healthcare organisations who have come together to make sure that anyone with a lower leg or foot problem understands their condition and gets the urgent care, attention and support they need. 

This campaign which features real people living with leg and foot conditions sets out to change that and is designed to raise awareness of leg and foot problems and help people get the care and support they need. The aim is to help health professionals understand what these patients need and at the same time raise this issue as a commissioning priority for those who organise healthcare services. 

The campaign is asking the public to stand up for their own leg and foot health by paying attention to their legs and feet, going to their pharmacist or GP if things aren’t looking right and demanding better or different care if your leg or foot isn’t getting better. It is also calling on healthcare professionals to recognise the signs and symptoms of lower leg and foot problems, talk to their patients about their lower leg and foot health and lobby for better services for patients.  More information and campaign packs can be ordered via the website:  http://www.legsmatter.org.

Cervical Screening Campaign 

Public Health England (PHE) have launched a brand-new Cervical Screening Saves Lives campaign.  The NHS Cervical Screening Programme has made a significant impact on cervical cancer mortality since it was established in 1988, saving an estimated 5,000 lives a year.  However, coverage is at a 20-year low. Figures published by NHS Digital show that, at 31st March 2018, the percentage of eligible women (aged 25 to 64) screened adequately was 71.4%. The national target for cervical screening coverage is 80% with coverage at its lowest amongst those aged 25 – 35. 

PHE have produced a video specifically for Health Care Professionals highlighting the cervical screening campaign, which you can watch here. Campaign resources can be ordered here: https://campaignresources.phe.gov.uk/resources/campaigns/85-cervical-screening-campaign/resources.  

This is not one of the directed (mandatory) pharmacy campaigns.  However, pharmacies are encouraged to offer additional information to their patients and this campaign is an opportunity for those of you with Healthy Living Pharmacy (HLP) status to maintain and develop your portfolio of evidence.


Oral Health for Pharmacy Teams

Did you know?

  • Despite being preventable about a quarter of five year-olds have tooth decay.  
  • Poor oral health may cause pain and can affect an individual's ability to eat, speak, smile and socialise, and miss days at school. 
  • It can also lead to parents/carers having to take time off work to take their children for treatment. 
  • Tooth extraction was the most common reason for hospital admission for children aged 5 to 9 years in 2014-15. Dental treatment under general anaesthesia presents a small but real risk of life-threatening complications for children and carries significant morbidity for children undergoing this procedure. 

Pharmacy teams can help by promoting the following key messages:

  • Eat and drink sugar less often.
  • Brush teeth twice a day with a fluoride toothpaste.
  • Take children to the dentist when the first tooth starts to come through and then as often as recommended by the dentist. 

To find out more about children’s oral health you can go to:

Delivering Better Oral Health - quick guide to a healthy mouth in children

Health matters: Child dental health

All Our Health: Child oral health



Change4Life Nutrition Campaign 

Change4Life have launched a new campaign to encourage families to ‘make a swap when you next shop’ to help them cut back on sugar. The campaign shows families how making a few simple swaps to their everyday food and drinks can really make a difference.
Through partner activity and television, radio and online advertising, families will be encouraged to: 
  • Search Change4Life for great prizes, easy tips and meal ideas
  • Download the free Food Scanner app to find out what's in their food and drinks
  • Look out for the ‘good choice’ badge in-store  
A range of free hard-copy resources are now available from:
Although not one of the 6 directed (mandatory) public health campaigns, a pharmacy may find these resources helpful when having conversations regarding nutrition and in maintaining their HLP Health Promotion Zone.



Public Health England (PHE) Start4Life 

Public Health England (PHE) launched its first ever Start4Life campaign offering parents support and advice on introducing solid foods to their baby, during what can be a confusing time.  A brand-new weaning hub has been launched on the Start4Life website to help parents during their weaning journey. Packed with NHS-approved advice and tips for each weaning stage, plus simple, healthy weaning recipes, it puts everything parents need to know in one place. 

NB: This is not one of the directed (mandatory) pharmacy campaigns, so pharmacies are not obliged to promote this campaign.  However, pharmacies are encouraged to offer additional information to their patients and this campaign is an opportunity for those of you with Healthy Living Pharmacy (HLP) status to maintain and develop your portfolio of evidence towards HLP accreditation. 

If you have any questions or would like more information about the campaign, please contact partnerships@phe.gov.uk.



Last Updated: 23rd July 2019